Chains that break before they reach you
The declared chain never names your node—or the party that actually delivered isn't the last seller in it. Revenue you can't defend.
Agentic Supply Path Optimization
SPO.expert is an AI agent that analyzes, validates, and optimizes your programmatic supply paths—turning raw impression data into clear, actionable insights.
Deterministic IAB rules decide what's verified. AI explains why — and what to do next.
The Problem
Your supply paths are leaking money, transparency and control. You just can't see where. We can.
Every impression that reaches you travels through a chain of sellers you didn't choose. Each hop is a fee, a claim and a risk—and most of that chain is declared, not proven. SPO.expert checks every hop of every path against the files that are supposed to authorize it, and shows you, impression by impression, where the leaks are.
Sources that reach you only through middlemen
Inventory one of your own senders could deliver straight—arriving through two or three intermediaries instead, each taking a cut.
Publishers that list you as RESELLER—or not at all
ads.txt / app-ads.txt files where you're authorized only as a reseller, under the wrong seller id, or missing. Each line is revenue waiting on a single email.
Traffic with no supply chain at all
Senders passing you impressions without a schain object—impossible to verify, impossible to defend to a buyer.
None of this shows up in a revenue report. All of it shows up in ours—with the paths, the senders and the dollars behind each line.
Why It Matters
Visibility is control.
What you can't see, you can't negotiate, fix—or defend.
Without SPO.expert
- Several hops sit between an app and you. You can't name half of them—let alone decide whether you want them in your chain.
- A sender quietly routes a top app through two extra resellers. Your margin shrinks; you notice at month-end.
- A publisher's ads.txt lists you as RESELLER. Buyers' SPO filters skip you—and nobody tells you.
- A path fails verification. Which hop, which error, whose fault and what to fix—anyone's guess.
- Partners you route serious revenue through, but have never talked to, stay invisible. So does the direct deal you could have.
- There's a gap in your own sellers.json. Paths break at your own node—and you're the last to know.
- A sender routes a source badly. Which other sender could carry it instead—nobody knows.
With SPO.expert
- Every hop named and checked against its sellers.json—so you decide who stays in your chain.
- You see the same app arriving straight from one sender and through three resellers from another—and ask for the short path by name.
- You get the exact ads.txt line the publisher needs to add, and how much revenue verifies once it's there.
- Every error pinned to a hop and a party—your node, your sender or the publisher—with the fix spelled out.
- Every indirect partner ranked by the money flowing through it, tagged new or worked-with-before—so you know whom to call first.
- Failures at your own node flagged—with the exact sellers.json entry to add.
- Alternative routes through your current or former senders—with the account id to request traffic under.
Control isn't a dashboard you look at once. It's knowing—day by day, week by week, month by month—which of your paths you can prove. That's what SPO.expert does for you.
How We Solve It
Deterministic rules decide. AI explains.
- IAB specifications as the rulebook
- Impression-level evidence, not samples
- AI that explains—and never decides
What You Get
Three reports
Every path, every hop, every dollar—mapped and classified.
An interactive map of every supply path from source to you—verified, not verified, not validated, not analyzed—by sender, for every period you run: daily, weekly, monthly. Three reports that end in an action. An analyst that answers from your data.
Errors
Everything that blocks verification, organized by who can fix it—you, your sender or the publisher—with the exact entry or line to add.
Optimization
Every path of your top sources ranked shortest to longest, one suggestion per path—and which senders could deliver straight what now arrives through middlemen.
New Connections
Partners you pay through indirectly, ranked by the money routed through them—and the publishers where you're RESELLER-only or missing.
Ask in plain English. Get an answer with the denominator attached.
Ask from the chat—or straight from any path, sender or publisher on the map. The analyst opens with that exact scope already loaded.
“What share of impressions is verified for each of my sources?”
“Why are these impressions bypassing verification—and who should I contact?”
“Explain this supply path hop by hop.”
“Find alternative paths for this source.”
- Explains any error code and quotes the IAB spec—by page.
- Finds alternative paths through your current or former senders.
- Breaks down revenue, impressions, CPM and verified rate by source, sender, publisher or advertiser—and what drove the change.
Always from your own data, never from benchmarks. Every answer states its scope.
Get Started
Understand Your Supply. Optimize Your Spend.
Request access to SPO.expert and turn your programmatic data into real advantage.
What you get with access
Connect your data and start seeing real supply chain insights—validated paths, detected inefficiencies, and agentic recommendations.
- An interactive map of every supply path—source, every hop, you, advertisers
- Every impression classified daily, weekly and monthly: verified / not verified / not validated / not analyzed
- Errors, Optimization and New Connections reports—on screen and as CSV
- An AI analyst that answers from your data and cites the IAB spec
- One 1×1 tag, no changes to your stack. No commitment required