Privacy Policy

Last updated: April 11, 2026

SPO.expert ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at spo.expert and use our supply path optimization platform (collectively, the "Service").

1. Information We Collect

1.1 Information You Provide

We collect information that you voluntarily provide when you:

  • Fill out a contact or demo request form (name, email address, company name, message)
  • Create an account to access the platform
  • Communicate with us via email or other channels
  • Subscribe to newsletters or marketing communications

1.2 Information Collected Automatically

When you access the Service, we may automatically collect:

  • Device and browser information (type, version, operating system)
  • IP address and approximate geographic location
  • Pages visited, time spent, and navigation patterns
  • Referring URL and exit pages

1.3 Programmatic Data

When you use our platform, you may upload or connect programmatic advertising data such as bid logs, ads.txt files, sellers.json data, and DSP reporting data. This data is used solely to provide supply path analysis and optimization services to you.

2. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain the Service
  • Process and respond to your inquiries and demo requests
  • Analyze and optimize supply paths as part of our core platform functionality
  • Send administrative information, such as updates, security alerts, and support messages
  • Send marketing and promotional communications (with your consent, where required)
  • Monitor and analyze usage trends to improve the Service
  • Detect, prevent, and address technical issues and security threats
  • Comply with legal obligations

3. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

  • Service Providers: With third-party vendors who assist in operating our Service (e.g., hosting, analytics, email delivery), bound by contractual obligations to protect your data.
  • Legal Requirements: When required by law, court order, or governmental authority, or to protect our rights, privacy, safety, or property.
  • Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as a business asset.
  • With Your Consent: When you have given us explicit permission to share your information for a specific purpose.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your interactions with the Service. These include:

  • Essential Cookies: Necessary for the Service to function properly (e.g., session management, security).
  • Analytics Cookies: Help us understand how visitors interact with the Service so we can improve it.
  • Preference Cookies: Remember your settings and preferences for a better experience.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of the Service.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. When data is no longer needed, we will securely delete or anonymize it.

Programmatic advertising data uploaded to the platform is retained for the duration of your active account and deleted within 90 days of account termination, unless otherwise agreed.

6. Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption in transit and at rest, access controls, regular security assessments, and secure infrastructure practices.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information, subject to legal retention requirements.
  • Portability: Request a machine-readable copy of your data.
  • Objection: Object to the processing of your information for certain purposes.
  • Withdrawal of Consent: Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at the address below.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers, including standard contractual clauses or other legally recognized mechanisms.

9. Third-Party Links

The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

10. Children's Privacy

The Service is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 16, we will take steps to delete it promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of the Service after changes constitutes acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us: